“There are publicists, and then there is Lauren Cerand,” said Flavorwire, counting her among “35 Writers Who Run the Literary Internet,” in July.
Lauren’s projects this year include advising the Folio Society on publicity in New York, coordinating publicity for Daniel Handler, and publicity for the Windham Campbell Prizes; and campaigns for The Secret History of Las Vegas by Chris Abani (Penguin, January), Echo of the Boom by Maxwell Neely-Cohen (Rare Bird Books, April), Drawing and Reinventing Landscape by Diana Balmori (Wiley, May), The Looking Glass Brother by Peter von Ziegesar (Picador, May), On Bittersweet Place by Ronna Wineberg (Relegation Books, September), Quick Kills by Lynn Lurie (Etruscan Press, October), The Trace by Forrest Gander (New Directions, November), Preparation for the Next Life by Atticus Lish (Tyrant Books, November), and Small Victories: A Print Collector’s Story by Dave H. Williams (Godine, December).
Her confirmed projects for 2015 include publicity for We Are Pirates by Daniel Handler, forthcoming from Bloomsbury, and The Boatmaker by John Benditt, forthcoming from Tin House Books.
She has been called one of the “cultural gatekeepers in the literary world” by Time Out New York, and among the “Best of New York” by the Village Voice. According to the Nervous Breakdown, “Lauren Cerand is a singular powerhouse of vision and personality… there isn’t a hotter freelance publicist in the country.” She is known “as a freelancer of exquisite taste who only takes on projects that interest her,” says the Millions, “a social media pioneer,” says Svenska Dagbladet (Swedish Daily Paper), and a “specialist in literary social networking,” says the Telegraph (UK). According to the Rumpus, Lauren is “in that rare category of people in publishing who are both arbiters of taste and a kind of ‘brand’ in and of themselves.”
Poets & Writers commissioned her articles, “Social Media for Authors: Forever in Search of Buzz,” and “How to Use Twitter to Connect With Readers.” She regularly speaks to audiences as varied as publishing professionals at Book Expo America and Penguin Books in London, and faculty within the Psychology Department at New York University. Her speaking engagements in 2014 include a panel discussion on the influence of Coco Chanel, at the Strand’s Rare Book Room (January 29), talks with students and faculty of the MFA in Creative Writing Program at George Mason University, and Fairleigh Dickinson University (August); participants in the New School’s Summer Writing Colony (June); and in March, 2015, a featured appearance at the Tennessee Williams New Orleans Literary Festival.
Lauren currently serves on the Membership Committee of PEN American Center. She is a graduate of Cornell University, and often returns to Ithaca.