“There are publicists, and then there is Lauren Cerand,” said Flavorwire, counting her among “35 Writers Who Run the Literary Internet,” in 2014.
Her work in 2015 includes publicity for the Windham Campbell Prizes, which will announce its next round of awards on February 24; and the annual Authors Guild Dinner in April; as well as Small Victories: A Print Collector’s Story by Dave H. Williams (Godine, January); We Are Pirates by Daniel Handler, forthcoming from Bloomsbury (February); The Boatmaker by John Benditt, forthcoming from Tin House Books (February); The Truth is We Are Perfect by Janaka Stucky, forthcoming from Third Man Books (April); Lunch with a Bigot: The Writer in the World, by Amitava Kumar, forthcoming from Duke University Press (May); and Drawing Blood by Molly Crabapple, forthcoming from HarperCollins (November).
Lauren has been called one of the “cultural gatekeepers in the literary world” by Time Out New York, and among the “Best of New York” by the Village Voice. According to the Nervous Breakdown, “Lauren Cerand is a singular powerhouse of vision and personality… there isn’t a hotter freelance publicist in the country.” She is known “as a freelancer of exquisite taste who only takes on projects that interest her,” says the Millions; a “talented publicist,” says the Wall Street Journal; “a social media pioneer,” says Svenska Dagbladet (Swedish Daily Paper); and a “specialist in literary social networking,” says the Telegraph (UK). According to the Rumpus, Lauren is “in that rare category of people in publishing who are both arbiters of taste and a kind of ‘brand’ in and of themselves.”
Poets & Writers commissioned her articles, “Social Media for Authors: Forever in Search of Buzz,” and “How to Use Twitter to Connect With Readers.” She regularly speaks to audiences as varied as publishing professionals at Book Expo America and Penguin Books in London, and faculty within the Psychology Department at New York University. Her speaking engagements in 2015 include an appearance at the Tennessee Williams New Orleans Literary Festival.
Lauren is a graduate of Cornell University.