Lauren Cerand advises her clients on buzz, and how to get it.
Her confirmed projects in 2014 include programming the Mazama Festival of Books, curating the PEN Ten, and hosting Café Society; as well as advising the Folio Society on special projects and publicity in New York; and campaigns for The Secret History of Las Vegas by Chris Abani (Penguin, January), Echo of the Boom by Maxwell Neely-Cohen (Rare Bird Books, April), Drawing and Reinventing Landscape by Diana Balmori (Wiley, May), The Looking Glass Brother by Peter von Ziegesar (Picador, May), On Bittersweet Place by Ronna Wineberg (Relegation Books, September), Quick Kills by Lynn Lurie (Etruscan Press, September), The Trace by Forrest Gander (New Directions, November), Preparation for the Next Life by Atticus Lish (Tyrant Books, November), and Small Victories: A Print Collector’s Story by Dave H. Williams (Godine). The Authors Guild Dinner is among a select few high-profile events she publicizes throughout the year.
Her confirmed projects for 2015 include publicity for The Boatmaker by John Benditt, forthcoming from Tin House Books.
She has been called one of the “cultural gatekeepers in the literary world” by Time Out New York, among the “Best of New York” by the Village Voice, and one of “50 Up-and-Coming New York Culture Makers to Watch,” by Flavorwire. According to the Nervous Breakdown, “Lauren Cerand is a singular powerhouse of vision and personality… there isn’t a hotter freelance publicist in the country.”
Lauren is known “as a freelancer of exquisite taste who only takes on projects that interest her,” says the Millions. She is “a social media pioneer,” says Svenska Dagbladet (Swedish Daily Paper) and a “specialist in literary social networking,” says the Telegraph (UK). According to the Rumpus, Lauren is “in that rare category of people in publishing who are both arbiters of taste and a kind of ‘brand’ in and of themselves.”
Poets & Writers commissioned her articles, “Social Media for Authors: Forever in Search of Buzz,” and “How to Use Twitter to Connect With Readers.” She regularly speaks to audiences as varied as publishing professionals at Book Expo America and Penguin Books in London, and faculty within the Psychology Department at New York University. Her speaking engagements this year include a panel discussion on the influence of Coco Chanel, at the Strand’s Rare Book Room (January 29), talks with students and faculty of the MFA in Creative Writing Programs at George Mason University, and appears at the New Leaves Conference there on April 11, and Fairleigh Dickinson University (August); participants in the New School’s Summer Writing Colony (June); and next spring, a featured appearance at the Tennessee Williams New Orleans Literary Festival in 2015.
This year, Lauren will serve on the Membership Committee of PEN American Center and the benefit committee for The Common’s spring New York benefit, “One Night in the (Eternal) City;” host a champagne and pancake dinner for donors to the new literary magazine, Midnight Breakfast; and once again donate her publicity services to the National Book Critics Circle for its annual awards. She is a graduate of Cornell University, and often returns to Ithaca.