Lauren Cerand advises her clients on buzz, and how to get it. Her campaign projects this year include programming and publicity for the high-profile event series, “Upstairs at the Square” for Barnes & Noble (which concluded after seven years in May), and the Mazama Festival of Books (which returned for a second year, nestled in the foothills of the North Cascades in Washington State’s verdant Methow Valley), as well as publicity representation and consultation for exceptionally talented authors such as Anouk Markovits (I Am Forbidden, Hogarth), Katherine Bucknell (+1, Odyssey Editions), Masha Hamilton (What Changes Everything, Unbridled), and Trisha Low (The Compleat Purge, Kenning Editions); the new publishers, A Strange Object and Restless Books; the iconic design magazine, Metropolis, and the extraordinary artist Molly Crabapple. Lauren also handled publicity for one-night-only cultural gatherings including the Authors Guild Dinner, and the New Inquiry’s Summer Fete.
Confirmed projects in 2014 include the Mazama Festival of Books, as well as publicity campaigns for The Secret History of Las Vegas by Chris Abani (Penguin, January), Drawing and Reinventing Landscape by Diana Balmori (Wiley, March), Echo of the Boom by Maxwell Neely-Cohen (Rare Bird Books, May), The Looking Glass Brother by Peter von Ziegesar (Picador, June) and Quick Kills by Lynn Lurie (Etruscan Press, September).
She has been called one of the “cultural gatekeepers in the literary world” by Time Out New York, and one of “50 Up-and-Coming New York Culture Makers to Watch in 2013,” by Flavorwire. According to the Nervous Breakdown, “Lauren Cerand is a singular powerhouse of vision and personality… there isn’t a hotter freelance publicist in the country.”
Lauren is known ”as a freelancer of exquisite taste who only takes on projects that interest her,” says the Millions. She is “a social media pioneer,” says Svenska Dagbladet (Swedish Daily Paper) and a “specialist in literary social networking,” says the Telegraph (UK). According to the Rumpus, Lauren is “in that rare category of people in publishing who are both arbiters of taste and a kind of ‘brand’ in and of themselves.”
Poets & Writers commissioned her articles, “Social Media for Authors: Forever in Search of Buzz,” and “How to Use Twitter to Connect With Readers.” She regularly speaks to audiences as varied as publishing professionals at Book Expo America and Penguin Books in London, and faculty within the Psychology Department at New York University. Most recently, she discussed innovative social media applications with CEOs of six emerging companies at a venture capital firm’s annual meeting, and how to craft a digital presence with students at the New School’s Summer Writers Colony (which directly led to two of them founding a buzzed-about new magazine).
Lauren serves on the Membership Committee of PEN American Center, and donates her publicity services to the National Book Critics Circle for its annual awards. She is a graduate of Cornell University.