Lauren Cerand advises her clients on buzz, and how to get it.
Her confirmed projects in 2014 include programming the Mazama Festival of Books, curating the PEN Ten, and hosting Café Society; as well as publicity representation for Restless Books; and campaigns for The Secret History of Las Vegas by Chris Abani (Penguin, January), Drawing and Reinventing Landscape by Diana Balmori (Wiley, March), Echo of the Boom by Maxwell Neely-Cohen (Rare Bird Books, May), The Looking Glass Brother by Peter von Ziegesar (Picador, June), Quick Kills by Lynn Lurie (Etruscan Press, September), and the as-yet-untitled next novel from Relegation Books (October). She handles U.S. publicity for the novels of Katherine Bucknell and advises the Folio Society on special projects and publicity in New York. The Authors Guild Dinner is among the high-profile events she publicizes throughout the year.
She has been called one of the “cultural gatekeepers in the literary world” by Time Out New York, among the “Best of New York” by the Village Voice, and one of “50 Up-and-Coming New York Culture Makers to Watch,” by Flavorwire. According to the Nervous Breakdown, “Lauren Cerand is a singular powerhouse of vision and personality… there isn’t a hotter freelance publicist in the country.”
Lauren is known ”as a freelancer of exquisite taste who only takes on projects that interest her,” says the Millions. She is “a social media pioneer,” says Svenska Dagbladet (Swedish Daily Paper) and a “specialist in literary social networking,” says the Telegraph (UK). According to the Rumpus, Lauren is “in that rare category of people in publishing who are both arbiters of taste and a kind of ‘brand’ in and of themselves.”
Poets & Writers commissioned her articles, “Social Media for Authors: Forever in Search of Buzz,” and “How to Use Twitter to Connect With Readers.” She regularly speaks to audiences as varied as publishing professionals at Book Expo America and Penguin Books in London, and faculty within the Psychology Department at New York University. Her speaking engagements this year include a panel discussion on the influence of Coco Chanel, at the Strand’s Rare Book Room (January 29), talks with students and faculty of the MFA in Creative Writing Programs at George Mason University (April) and Fairleigh Dickinson University (August), and next spring, a featured appearance at the Tennessee Williams New Orleans Literary Festival in 2015.
This year, Lauren will serve on the Membership Committee of PEN American Center and the benefit committee for The Common’s spring New York benefit, “One Night in the (Eternal) City,” and once again donate her publicity services to the National Book Critics Circle for its annual awards. She is a graduate of Cornell University, and often returns to Ithaca.